Bringing ABB’s AI-Powered 3D Mascot to Life in Dubai
At LPX Digital, we don’t just create immersive experiences—we bring bold ideas to life by creating solutions that are tailored to each and every one of our clients.
When our friends at INVNT introduced us to ABB’s vision for an AI-powered, interactive 3D mascot, which would need to be activated for a major leadership conference in Dubai, we knew we had something special on our hands. Our created digital assistant would need to not just be smart but also fun, engaging, and full of personality.
Our tools? An AI model trained by our team based on ABB's curated content and a touch-screen installation that needed to be brought to life.
The Challenge: A Mascot with Brains and Personality
ABB wanted more than just a static chatbot; they envisioned a fully animated, AI-powered 3D character that could engage with conference attendees, answer their questions in real time, and bring an element of futuristic magic to the event. The mascot had to be:
Highly knowledgeable with instant access to key ABB insights and curated content.
Engaging and interactive so attendees would want to keep the conversation going.
Seamless and responsive thanks to on-brand answers with little lag and latency.
Our Solution:
AI Meets Animation for the Ultimate Conference Experience
Our team dove headfirst into the challenge, blending cutting-edge AI with stunning 3D animation to create a digital assistant like no other.
How did we make it happen?
Building the Brain: AI Knowledge Integration
We scraped and structured data from 20+ ABB web pages to form the mascot’s knowledge base.
We reformatted dozens of documents to ensure the AI could efficiently retrieve information.
We created a robust AI model trained to understand ABB’s specific terminology and conference details.
AI Magic: Making the Mascot Think and Talk
We integrated an AI model that could process and answer attendee queries with both speed and accuracy to keep interactions seamless.
We designed a personality through our AI solution that was polite, energetic, and packed with charm, ensuring that every interaction felt smooth, natural and fun.
We trained the system up to the last minute to handle agenda-based questions, ensuring accuracy.
Bringing the Character to Life: Environments and Integrating 3D Animations
We developed an immersive, visually stunning environment in Unreal Engine.
We integrated a 3D-animated robot mascot, expertly crafted by an external animation studio. We also suggested and integrated the design of several engaging idle animations to attract and delight attendees.
Seamless Interaction: Voice & User Experience
We integrated a solution to capture voice input, convert it to text, and process responses through the AI.
We implemented a "Press to Speak" interface for intuitive engagement.
The mascot then delivered real-time verbal responses, perfectly synced with its animations.
Data-Driven Insights: An Analytics Package
We integrated an analytics module to track interactions and user behavior, which helped us provide ABB with key insights into popular questions and attendee engagement trends.
The Impact
The AI-powered 3D mascot our team developed wasn’t just a hit—it was a game-changer. Engaging with hundreds of attendees in real time, it provided instant responses with impressively low latency, ensuring smooth and seamless interactions. Beyond enhancing the attendee experience, it also delivered valuable data insights to ABB, helping them refine future events.
This project was a thrilling fusion of AI, animation, and interactive storytelling—exactly the kind of innovation we love at LPX Digital.
The result? A conference experience attendees won’t soon forget, proving once again that when technology and creativity collide, magic happens.